“Hotels.com Receives Bronze EFFIE Award for SMART Campaign” plus 3 more |
- Hotels.com Receives Bronze EFFIE Award for SMART Campaign
- Chesapeake Lodging: Four More Hotels Under LOI for $155M
- BIZ-NET Luxury City Guides Launches 5 New Luxury Travel Sites
- BIZ-NET Luxury City Guides Launches 5 New Luxury Travel Sites
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| Hotels.com Receives Bronze EFFIE Award for SMART Campaign Posted: 10 Jun 2010 06:00 AM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. DALLAS, June 10 /PRNewswire/ -- Hotels.com®, travel experts and a leading provider of lodging worldwide, announced today that its SMART campaign has received the coveted bronze marketing communications award from The EFFIE Worldwide Organization in the Travel, Tourism and Destination category. Following a strenuous submission and voting procedure to narrow down the thousands of entries, awards were given to those companies that demonstrated the most effective global advertising initiatives through the use of creativity and unique brand-building. (Photo: http://photos.prnewswire.com/prnh/20100610/NY18855 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100610/NY18855 ) "Hotels.com continues to separate itself from other online travel companies with unique promotions and imaginative campaigns, and the SMART character personifies that powerful, yet fun brand advocate that we knew our customers could identify with," said Vic Walia, Sr. Director Brand Marketing for Hotels.com. "This recognition by EFFIE is a true testament to the original thinking and cutting-edge efforts of everyone involved in the creation of SMART and we're truly humbled by the response this campaign has received from customers and industry leaders alike." Hotels.com, in conjunction with marketing partners Y&R Chicago and TargetCast, developed a smart and savvy theme that reassured hotel consumers that Hotels.com is A Smarter Way to Book™ – that consumers are being smart without having to spend hours looking for travel deals. By leveraging Claymation technology to create an animated spokesperson called "SMART," voiced by actor Ed Helms of box-office hit The Hangover and NBC's The Office, the character's unique appeal and familiar voice resonated with customers. Through the use of broadcast and cable buy-ins, combined with digital media efforts, four commercials were developed starring SMART. Each video cleverly integrated the advantages of booking with Hotels.com such as information on the company's welcomerewards® loyalty program and using its hassle-free call center. Additionally, SMART appears at every possible touch-point where travel is top-of-mind for consumers, including appearances on TV, in rental cars, and even in New York Times Square. Registration in its welcomerewards® loyalty program also increased 32 percent within eight weeks of the launch of the campaign. The EFFIE Awards are presented yearly by the New York American Marketing Association and are universally recognized as the leading indicator for honoring programs that positively contribute to a company's brand success in the continually changing world of marketing communications. For more information please visit hotels.com. For a collection of SMART campaigns, please visit http://www.youtube.com/hotelscom About Hotels.com Hotels.com® is a leading provider of lodging worldwide, offering more than 85,000 properties in over 60 countries from national chain hotels and all-inclusive resorts to local favorites and bed & breakfasts. With services such as welcomerewards™, an industry leading loyalty rewards program; the real opinions of other travelers captured in over 1.5 million Guest Reviews and; a Price Match Guarantee, so that those booking with Hotels.com can be assured they are getting the best deal, either online or by speaking directly to a travel expert at 1-800-2-HOTELS 24 hours a day. Hotels.com, A Smarter Way to Book™. For more information, please visit hotels.com. Hotels.com is an operating company of Expedia, Inc. (Nasdaq:EXPE - News). Please visit the Hotels.com Travel Smart Blog for consumer and business travel information. Follow us on Facebook and on Twitter via @hotelsdotcom. Hotels.com, A Smarter Way to Book™. About The Effie Awards The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand's success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow the @EffieAwards on Twitter and join the Effie Awards group on Facebook. Hotels.com, A Smarter Way to Book, welcomerewards and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. Other logos or products and company names mentioned herein may be the property of their respective owners © 2010 Hotels.com, LP. All rights reserved. CST # 2083949-50
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| Chesapeake Lodging: Four More Hotels Under LOI for $155M Posted: 10 Jun 2010 11:12 AM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. At the NAREIT REIT Week conference in Chicago, Annapolis-based Chesapeake Lodging Trust, an Annapolis-based REIT that launched its IPO in January, announced it has four more hotels under letter of intent (LOI), including a 400 room-plus hotel in a top-five market that the company will buy for more than $75 million. Chesapeake also said it has signed a LOI to purchase three additional hotels for approximately $80 million total, and is actively working on an additional 15 - 20 hotels that have more than 5,000 rooms. The REIT said its pipeline grows every month. As citybiz real estate has reported since January, Chesapeake Lodging Trust is made up of industry veterans from Highland Hospitality, which purchased 30 hotels for $1.3 billion from 2003 to 2007. Highland eventually sold to JER in 2007 for $19.50/share. James Francis, Doug Vicari, Rick Adams and Graham Wootten serve on the executive team for Chesapeake Lodging. George McKenzie, the CEO of Washington Real Estate Investment Trust (WRIT) and Thomas Natelli of Natelli Communities are among the five who sit on the company's Board. For more information on Chesapeake Lodging, please see the links below: Chesapeake Lodging NAREIT REIT Week Investor Presentation Annapolis-based Chesapeake Lodging Buys LA's Hilton Checkers (6/2/2010) Chesapeake Lodging Trust Acquires Hyatt Regency Boston (3/18/2010) Another Former Highland, JER Exec Joins Local REIT Chasing Hotels (2/22/2010) Former Highland, JER Exec Part of New REIT Chasing Hotel Deals (1/24/2010)
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| BIZ-NET Luxury City Guides Launches 5 New Luxury Travel Sites Posted: 10 Jun 2010 06:51 PM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. | Vail Luxury Hotels is one of five new Luxury Lodging Guides just launched by BIZ-NET City Guides to meet the demands of the discriminating traveler. Phoenix, AZ (Vocus/PRWEB ) June 10, 2010 -- BIZ-NET Luxury City Guides is a newly created division of BIZ-NET Travel designed to meet the needs of discriminating travelers requiring luxury accommodations in major metropolitan and resort areas. Presently the company is developing online city guides focusing on 5 Star and 4 Star Luxury Hotels and Resorts in close proximity to downtown hubs of major metropolitan cities and premium resort destinations in the United States. Each Luxury City Guide focuses solely on the 4 Star and 5 Star Luxury Resorts and Hotels in the city. Each hotel is featured on an interactive map enabling users to quickly locate luxury lodging close to their desired destination. In addition to featured luxury accommodations each city site includes a wealth of information about the destination. Users can review detailed research on local upscale shopping, fine dining choices, activities and tours. In depth information on local transportation services is also provided. The 5 Luxury City Travel Sites just launched are Vail Luxury Hotels, Steamboat Springs Luxury Hotels, Tampa Luxury Hotels, Tucson Luxury Hotels, and Washington DC Luxury Hotels.
For additional information contact: Adam Varner - 602-864-5553 or adam(at)aspenluxuryhotelsguide(dot)com. About BIZ-NET Luxury City Guides: Contact: # # # Bookmark - Del.icio.us | Furl It | Technorati | Ask | MyWeb | Propeller | Live Bookmarks | Newsvine | TailRank | Reddit | Slashdot | Digg | Stumbleupon | Google Bookmarks | Sphere | Blink It | Spurl | ||
| BIZ-NET Luxury City Guides Launches 5 New Luxury Travel Sites Posted: 10 Jun 2010 06:40 PM PDT Message from Five Filters: If you can, please donate to the full-text RSS service so we can continue developing it. Vail Luxury Hotels is one of five new Luxury Lodging Guides just launched by BIZ-NET City Guides to meet the demands of the discriminating traveler. Phoenix, AZ (Vocus) June 10, 2010 -- BIZ-NET Luxury City Guides is a newly created division of BIZ-NET Travel designed to meet the needs of discriminating travelers requiring luxury accommodations in major metropolitan and resort areas. Presently the company is developing online city guides focusing on 5 Star and 4 Star Luxury Hotels and Resorts in close proximity to downtown hubs of major metropolitan cities and premium resort destinations in the United States. Each Luxury City Guide focuses solely on the 4 Star and 5 Star Luxury Resorts and Hotels in the city. Each hotel is featured on an interactive map enabling users to quickly locate luxury lodging close to their desired destination. In addition to featured luxury accommodations each city site includes a wealth of information about the destination. Users can review detailed research on local upscale shopping, fine dining choices, activities and tours. In depth information on local transportation services is also provided. The 5 Luxury City Travel Sites just launched are Vail Luxury Hotels, Steamboat Springs Luxury Hotels, Tampa Luxury Hotels, Tucson Luxury Hotels, and Washington DC Luxury Hotels. • Luxury Hotels in Vail allows users to choose from 8 luxurious properties in The Home of Vail and Beaver Creek Ski Resorts. Popular featured hotels include The Ritz-Carlton Bachelor Gulch, Vail Cascade Resort and Spa, Vail Marriott Mountain Resort amp; Spa, Beaver Creek Lodge - a Kessler Hotel, The Westin Riverfront Resort & Spa - Avon, and Vail Plaza Hotel and Club. For additional information contact: Adam Varner - 602-864-5553 or adam(at)aspenluxuryhotelsguide(dot)com. About BIZ-NET Luxury City Guides: Contact: # # # BIZ-NET Luxury City Guides
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