Wednesday, September 1, 2010

“Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed” plus 3 more

“Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed” plus 3 more


Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed

Posted: 01 Sep 2010 05:42 AM PDT


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1 September 2010

Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed

PARSIPPANY, NJ -- Lodging Interactive an award winning interactive and social media marketing agency servicing the hospitality industry, today announced Link2Brand an innovative marketing solution for branded hotels. With Link2Brand hotels can launch their own marketing campaigns without the need of a dedicated hotel website; Link2Brand links directly to the brand.com website.

"Our innovative Link2Brand marketing tool solves a long standing issue for branded hotels – how to create short, personalized and descriptive promotional links that seamlessly pass through brand SRP booking codes," said Mr. DJ Vallauri, Lodging Interactive's Founder and President. "Link2Brand empowers hotels to provide their own local web marketing for events and groups such as soccer tournaments, military reunions and to offer local businesses their own branded links to easily make online reservations. Link2Brand enables hotels to deep link into the hotel brand's booking engine."

For example this SHORT link with the hotel's name:
http://myhotelpackages.com/SheratonBirmingham/Midweek
Sends visitors to this LONG link, deep into the brand's booking engine and passes through the SRP code "DAYBAR":
http://www.starwoodhotels.com/sheraton/search/pre_decider_all.html?propertyID=115&ratePlanName=DAYBAR&IM=SOP_TITLE_179WD_SI_115_ATL

Complete ROI Tracking – With Link2Brand every link counts. All clicks are recorded in real time, and the hotel can simply log into its online dashboard to view click results. Monthly brand website referral reports will detail the number of Link2Brand referrals and revenue.

"We've made using Link2Brand so easy to use, hotels and marketers can create their personalized links in less than 60 seconds. Link2Brand can be used on Twitter, Facebook and blogs or micro-sites to drive business," added Richard Walsh, V.P. Business Development for Lodging Interactive. "Additionally each hotel account can have up to 10 sub-users who can create and track their own unique links."

Try Link2Brand Free For Ten Days

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development atsales@lodginginteractive.com or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
CLICK HERE to learn more about Lodging Interactive sop title, hospitality industry today, military reunions, parsippany nj, starwoodhotels, marketing campaigns, mr dj, soccer tournaments, richard walsh, own marketing, innovative marketing, hotel brands, marketing solution, marketing agency, hotel website, media marketin Richard Walsh (Lodging Interactive)
Phone: 770.533.9787
Email: rjwalsh@lodginginteractive.com Hospitality NetLodging Interactive
www.lodginginteractive.com
2001 Route 46, Suite 310
USA - Parsippany, NJ 07054-1315
Phone: 877.291.4411
Fax: 877.833.7375
Email: info@lodginginteractive.com

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HOTELS: Mission Plaza sold to San Diego investors

Posted: 01 Sep 2010 08:35 PM PDT

SAN DIEGO ---- In its first California hotel sale, commercial real estate giant LNR Partners Inc. sold the 316-room Mission Plaza Hotel & Suites near SeaWorld for $12.5 million to investors Reven Capital and Jet Stream Hotels & Resorts, Reven's chief executive said.

The sale of the hotel, which has been run without a brand or big-name flag like Marriott or Hyatt on its marquee, represented a nearly 70 percent loss on the $43 million price that LNR paid for the hotel after it slipped into foreclosure.

LNR Partners is one of the nation's largest "special servicers," which invests indirectly in real estate by purchasing non-investment-grade commercial mortgage-backed securities. LNR spokeswoman Jennifer Brown declined to comment on the deal.

LNR sold the hotel out of its $29 billion portfolio of properties. Locally, it is also trying to sell the 26,000-square-foot Vallecitos Commerce Center in San Marcos for a list price of $3.8 million. The retail complex that faces the Highway 78 is 42 percent full, LNR said.

Chad Carpenter, chairman and chief executive of La Jolla-based Reven Capital, said the Mission Plaza purchase is the first in the hotel category for his fund, which plans to buy roughly $500 million worth of hotels over the next two years with San Diego-based Jet Stream.

"The Mission Plaza happened to be in our backyard. There is a significant amount of opportunity here because it is unbranded and unflagged," Carpenter said. "We are working with several rebranding operations right now."

Carpenter said that his fund is actively looking to buy more hotels in all asset classes across the U.S. "We are seeing a tremendous amount of hotels that have either been foreclosed, are being foreclosed, or are in bankruptcy, and we've got offers on a ton of them."

Jet Stream, a lodging company that owns roughly 25 hotels and resorts in the United States with 6,500 rooms, will manage the Mission Plaza hotel, according to Alan X. Reay, president of the Irvine-based Atlas Hospitality Group.

Atlas, which represented the buyer and seller in the deal, recently said hotel purchases in San Diego County rose 67 percent in the first half of 2010, a sign that the local hotel industry may be on the mend. The trend is generally rosier for San Diego than Riverside County, however, where transactions fell 50 percent in the same period in an area that includes tourism-rich Palm Springs, Atlas said.

Call staff writer Pat Maio at (760) 740-3527.

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Hotels.com Appoints Steve Dumaine As Vice President Of Global Customer Operations

Posted: 01 Sep 2010 03:39 AM PDT


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1 September 2010

Hotels.com Appoints Steve Dumaine As Vice President Of Global Customer Operations

DALLAS -- Hotels.com®, the leading global online accommodation booking website announced the appointment of Steve Dumaine to the role, vice president of global customer operations for Hotels.com worldwide.

Dumaine joined Hotels.com three years ago working on strategy and operations for the brand. During this time he played a significant role in improving sales execution through the call center channel including the optimization of the call centre telephone number placements on the Hotels.com sites, call routing, agent skills and agent sales tools.

In late 2008, Dumaine took on the role of senior director of merchandising and customer experience in which he was responsible for orchestrating merchandising, promotions, partnerships, and third party advertising across all Hotels.com worldwide points of sale; currently totaling more than 75.

David Roche, president of Hotels.com worldwide, commented, "Steve's blend of strategy, call center, and web experience makes him uniquely qualified to lead the Hotels.com global operations team working to ensure our customer service experience around the globe remains at the highest possible standard for this important customer communication channel."

Dumaine will report directly to Tucker Moodey, senior vice president of global customer operations, Expedia Inc., and will be based in the company's Dallas office. Dumaine replaces Karl Marriott who recently left the company to pursue other opportunities.

Joining Dumaine on his new team is Reuben Goldsmith who has been promoted to director of customer operations, Hotels.com. In this position, Goldsmith will expand his scope of work to include leadership of telesales as well as current area of responsibility, customer care for the Hotels.com and Venere brands.

About Hotels.com
Hotels.com® is a leading provider of lodging worldwide, offering more than 85,000 properties in over 60 countries from national chain hotels and all-inclusive resorts to local favorites and bed & breakfasts. Hotels.com is the smarter way to book travel by offering welcomerewards®, an industry leading loyalty rewards program; the real opinions of other travelers captured in over 1.5 million Guest Reviews and; a Price Match Guarantee, so that those booking with Hotels.com can be assured they are getting the best deal, either online or by speaking directly to a travel expert at 1-800-2-HOTELS 24 hours a day. For more information, please visit hotels.com. Hotels.com is an operating company of Expedia, Inc. (NASDAQ: EXPE). Please visit the Hotels.com Travel Smart Blog for consumer and business travel information. Follow us on Twitter via www.twitter.com/hotelsdotcom, on Facebook at www.facebook.com/hotelsdotcom and take a VirtualVacation at www.virtualvacay.com. Hotels.com, A Smarter Way to Book™.

Hotels.com, and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. Other logos or products and company names mentioned herein may be the property of their respective owners © 2010 Hotels.com, LP. All rights reserved. CST # 2083949-50

customer service experience, david roche, worldwide points, dumaine, accommodation booking, customer operations, scope of work, improving sales, third party advertising, dallas office, global customer, customer communication, operations team, senior vice president, com Taylor L. Cole, APR
Phone: (469) 335-8442
Email: taycole@hotels.com Hospitality NetHotels.com
www.hotels.com
8140 Walnut Hill Lane, Suite 800
USA - Dallas, TX 75231
Tollfree: (800) 964-6835
Phone: (214) 361-7311

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Luxe hotels with holiday/weekend deals

Posted: 01 Sep 2010 10:12 AM PDT

Your Labor Day getaway may be just around the corner. Or near the next subway stop.

Holiday weekends are great for grabbing a room at a fancy local hotel that you thought you could never afford or wandering an area that you've always been curious about. This Labor Day you could take your cheapest upscale trip yet — if you know where to go. And it starts with the right lodging.

"Hotels that cater to business travelers will generally offer their best deals during the peak holiday periods," said Bruce Baltin, senior vice president for Colliers PKF Consulting USA, an advisory and real estate firm specializing in the hospitality industry.


He's talking high-quality chain hotels in urban locations, such as the Hiltons, Hyatts, Marriotts and Sheratons, that traveling executives covet for their comforts and frequent-stay points. When these road warriors return home for weekends and holidays, rooms go empty, and big-city hotels drop rates to fill them.

Take the glamorous Hyatt Regency Century Plaza on the Westside of Los Angeles, probably the area's best-known convention hotel, which often commands $250 or more a night on weekdays. When I checked its website Aug. 22, rooms for Labor Day weekend started at $189 a night. Shopaholics, take note: You'll be near the stores, restaurants and movies of the tony Westfield Century City shopping mall.

Culture vultures may prefer the iconic arts venues near the downtown Millennium Biltmore Hotel Los Angeles, an ornate, historic landmark that often charges $199 or more for weekday stays. When I checked its website Aug. 16, Labor Day weekend rates started at $129 a night.

Earlier this month, using the websites of these and eight other Southern California urban hotels, I compared rates for the Labor Day weekend (Friday-Saturday stay) to two non-holiday weekends in September. At six hotels, the holiday rates were the lowest of the three weekends. I also checked three sets of weekdays. At three hotels, the holiday rates were the lowest for any date checked, weekend or weekday. (Rates may have changed since I did my research.)

You'll find the opposite pattern in resort towns.

"At the beach, the peak periods are summer weekends, so that's when hotels have their highest rates," Baltin said.

That is, if you can get a room at all. Although the Los Angeles Biltmore dropped its prices over Labor Day, another Biltmore — the Four Seasons Resort the Biltmore Santa Barbara, in a popular resort location — was shown as sold out for Friday-Saturday stays on the holiday weekend, when I checked its website Aug. 22.

Besides lower holiday prices, city escapes at upscale chain hotels usually come with spas, pools, fitness centers and other perks, said Barbara Messing, general manager of Travel Ticker, a discount travel website. And you won't be bored.

"A big-city weekend getaway allows you to visit museums in town, restaurants, see plays, do shopping, visit parks and explore the neighborhoods you'll never have time to explore in your busy life," Messing said.

With many urban denizens out of town for the holiday, or barbecuing in their backyards, you may even snag a Saturday night table at a top-tier restaurant or seats to a popular show. In Los Angeles, for instance, the Center Theatre Group recently offered $25 Section A seats (usually $45) over Labor Day weekend for "The Glass Menagerie" at the Mark Taper Forum downtown.

Los Angeles offers another advantage: Out of the 10 most heavily booked Labor Day destinations on the Orbitz travel website, it was the only city where the average holiday hotel rate was lower this year than last year, according to Orbitz. At $98 a night a room, it was the third cheapest, after Orlando and Denver.

OK, it's not as cheap as staying home. But a day or two of pampering at a nice downtown hotel could be just the ticket to a relaxing Labor Day.

jane.engle@latimes.com

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